At Bear Hug Adventures Co., we believe every stuffed animal deserves a second hug — and every act of kindness can spark something bigger.

Melissa Herod and Alexa Jackson – founders of Bear Hug Adventures Co. in Canada

Melissa Herod & Alexa Jackson

We're wo Canadian moms, long-time friends, and multi-passionate entrepreneurs. As mothers, we’ve witnessed the deep and lasting bonds children form with their stuffies - companions that offer comfort, inspire imagination, and become part of the family.

As founders, we saw an opportunity to create something meaningful - a business rooted in sustainability, emotional connection, and community care.

That’s how Bear Hug Adventures Co. was born: a heartfelt mission to rescue preloved stuffed animals, lovingly clean and rehome them, and share their stories with a new generation of huggers across Canada.

secondhand toys with stories

Every stuffed animal we rehome helps reduce waste, promotes conscious gifting, and reminds us all that even small acts - like giving an old toy a new home - can create ripples of joy.

Thank you for being part of the Bear Hug journey. Together, we’re sending fewer toys into landfills - one hug at a time.

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